🎋 AI-native startup · Vietnam

Trust in AI.
Built on trust.

We're building Truc Agent, an AI-native B2B platform that lets Vietnamese SMEs deploy grounded chatbots, voicebots, workflow automations and AI agents, connected to their own knowledge and tools.

Join the pilot See the platform
✳ Built with Claude by Anthropic
The platform

Truc Agent: one platform, every AI channel

SMEs in Vietnam want AI but can't afford custom builds or trust black-box bots. Truc Agent connects each business's documents, CRM and workflows to Claude, so answers are grounded, actions are approved, and every deployment is transparent.

Knowledge layer

  • RAG with hybrid retrieval over company docs
  • Grounded, cited answers to reduce hallucination
  • Conversation memory per customer

Claude reasoning core

  • Vietnamese & English understanding
  • Agentic tool use & orchestration
  • Evals and guardrails on every release

Action layer

  • CRM, Google Sheets, email, ERP
  • Zalo, Messenger, website, phone
  • Human-in-the-loop approval checkpoints
Solutions

What SMEs deploy with Truc Agent

💬

AI Chatbot

24/7 customer support and sales assistant on website, Zalo and Messenger, answering from the business's own data.

  • Customer support & sales consulting
  • Internal knowledge Q&A
🎙️

AI Voicebot

Natural Vietnamese voice agent for inbound and outbound calls.

  • Appointment reminders, order confirmation, surveys
  • Call center & CRM integration
⚙️

Workflow Automation

Automate repetitive work across the tools a business already uses.

  • Lead qualification & CRM updates
  • Document processing & reporting
🤖

AI Agents

Agents that plan and execute multi-step tasks, with clear human oversight.

  • Sales, research and operations agents
  • Approval & audit trail on every action
Our story

Why "Truc"?

"Trúc" is Vietnamese for bamboo: upright and resilient, it bends in the storm without breaking. That's the kind of trust AI needs before it reaches real users: honest about what it can do, solid in production, flexible to each business.

UprightTransparent data use and clear AI limits.
ResilientReliable systems ready for production.
FlexibleAdapted to each business's workflow.
"AI is only useful when people trust it. We build AI that starts from trust."
How we work

From pilot to production

Discover

Map the business problem, data and goals.

Pilot

Configure Truc Agent on real data in days.

Deploy

Integrate channels and tools, test with real users.

Improve

Monitor, evaluate and optimize continuously.

Team

Founded by an AI engineer

Hân (Heydan) Nguyễn, Founder & CEO of Truc Labs

Hân (Heydan) Nguyễn

Founder & CEO

AI engineer focused on NLP, LLMs and AI agents. Heydan founded Truc Labs to bring trustworthy, grounded AI to Vietnamese SMEs, starting with Truc Agent.

LinkedIn
Contact

Ready to bring trusted AI to your business?

We're onboarding our first pilot customers. Tell us your use case. The first consultation is free.

t.ceo@truclabs.com